Salesforce 11 billion dollar SAAS marketing and growth hacking strategy:
Salesforce is no longer a new name for those intellects who hail from the backgrounds of the B2B businesses. It has now become an indispensable part of the B2B business strategies. It is said that if you want your B2B to flourish with awe-winning performance and outshine others in the era of the global competition, it is just that your B2B needs a helping hand of the Salesforce.
However, what does this Salesforce mean?
Salesforce is a cloud-computing firm based in the United States. It is mainly focused on the domains of the social and mobile cloud computing technologies. The use of both the means of computing technologies has eased the B2B companies to be connected with their customers, employees and their business partners across the globe.
Insights into some of the Salesforce facts that:
- The year 1999 marks the birth year of the Salesforce.
- Mark Benioff and Parker Harris are the co-founders of the Salesforce firm.
- Salesforce has its headquarters located in the San Francisco in California.
This Salesforce has made some dynamic contributions to the field of the B2B sales and customer management.
What the Salesforce has done these many years is, it has utilized the tool of the customer relationship management and has transformed it into an entirely robust sales/marketing platform. It is this platform, which drives the B2B business to the next horizons of success.
Let us consider some of the statistics of the Salesforce:
- Until date, the Salesforce bags a clientele of about one lakh and fifty thousand customers stretched across the globe.
- It holds 19.7% of the CRM market’s shares. CRM stands for the Customer Relationship Management.
- Sales revenue generated by the Salesforce family through their diverse platforms are as follows:
- through the sales cloud, it made about forty-one percent of the income
- Service Cloudaccounted for thirty-one percent of the revenue
- App Cloud accounted for eighteen percent of the revenue
- Marketing Cloud accounted for ten percent of the revenue
- It marked the significant attendance for Dreamforce 2015 with a numerical value of one lakh and seventy thousand.
- Statistics say that there have been about three million downloads from the Salesforce App Exchange platform.
- Currently, the Salesforce Exchange Platform is home to two thousand and seven hundred applications.
- Salesforce is backed by a robust workforce, which accounts for more than twenty thousand skilled individuals. The employees work on the standard motive of rendering unmatched services to their clients.
- Salesforce family projected about 10.15 billion dollars to 10.20 billion dollar’s annual revenue for 2017. However, it was falsified by the actual income incurred by the Salesforce. It bagged the yearly revenue of about 10.48 billion dollars. The stellar performance of the entire Salesforce family stunned the markets of California. This worked out in their way because of the strong interlinking between the in-house employees as well as their bonding with the employees and their customers stretched within and across the frontiers of California.
Salesforce.com’s revenue growth
Year by Year-Sales Growth Story:
The Salesforce came into existence in the year 1999 with one central motive that the software must be available to the customers twice around the clock. It was in later half of 1990 that the companies like the Oracle and the SAP stepped in to compete with the Salesforce. They initiated their business by selling the software that needs to be installed and updated. However, within a short span, they started adapting the cloud networking with the aim to match the service provided by the Salesforce.
Salesforce gathered the urgent attention within and beyond the frontiers of California with the blend of building the first cloud-computing product, a tool for the customer relationship management and the proselytizing the Company’s vision into reality.
The emergence of the Salesforce in the software industry quizzes up the curious minds to pool out more information from the knowledge treasure of the Salesforce. Some of them can be listed to be:
What made the Salesforce come up with a unique software product and achieve such a massive competitive edge over the other on-premises software providers?
What made the Salesforce succeed and bag increased revenue and modify their products to pool in quantity of the quality Salesforce product users?
What are the marketing strategies that the Salesforce can adapt and continue to peak its brand to clinch triumph?
To get an accurate insight into these questions let us now move on towards how the Salesforce evolved from its embryonic stage to its current position where it stands. It will be an exciting journey through the struggles and hardships of the Salesforce as a nascent and budding company. Let us check how it glorified itself in the course of its evolutionary years.
The years between 1999-2004 were the core years to simplify the products of the Salesforce to put it to market use:
Salesforce revolutionizes the era by making all the software available for cloud computing. This remarkable trend from Salesforce is being witnessed in the past eighteen years. Moreover, it has succeeded so far to impart vision to the world of software with its visualization brilliance of cloud computing. Unbelievable but true, to capture the interest of the people it had to initiate its services with just the launch of a single product.
Late 1990’s: Late 90 is marked the era of activities within the sphere of the customer relationship management software industry. The stringent competition between the big names such as the Oracle and SAP, kept their nerves excited to innovate and contribute more to their existing products. The addition of more and more features, in turn, made the products bulky. It eventually ended up increasing the complexity of these products and hence the considerable decrease in the clientele. However, to track the sales and the customer data, the companies still have to continue using the products from the big firms.
The co-founders of the Salesforce Mark Benioff and Parker Harris hail from a diverse background with a robust experience in the domains of the customer relationship management and the automation of the sales force. It, in turn, helped to the Salesforce to come up with something that eased the IT functioning of the firms and give them competitive supremacy in the market over other range of the products.
The product was aimed at the following:
- Quick installation
- Easy integration with the existing systems
- Easy payable options for the per user
- Faster access
The first perception of the product development and the marketing functionality was to make the Customer Relationship Management easy to access tool. The company thrived to put their hearts work at fulfilling their motive:
The year 1999: One of the co-founders of the Salesforce firm, Mark Benioff was serving in the chair of the Vice-President of the Oracle Company. During his years of service, he grew in close relations with Larry Ellison, the Oracle founder. Meanwhile while serving in the Oracle as the Vice-President, he thoroughly researched through every minute details of how the CRM software and the software, in general, would be improved further to ease the entire software complexity.
According to Mark Benioff, “This [cloud delivery] model made software like a utility, akin to paying a monthly electric bill. Why couldn’t customers pay a monthly bill for a service that would run business applications whenever and wherever?”
With a determined motive to build in a CRM product far better than the current one, Mark Benioff stepped out of the Oracle and came up with a partnership built in with the trio Parker Harris, Dave Moellenhoff, and Frank Dominguez. It was an early experience of working collectively on different non-SAAS CRM products, which brought the four geniuses to work together on the budding project of the Salesforce. They were imbibed with the strong ideals of technicality to drive the firm to the higher level of vision. Backed by their strong concept, the four successfully came with the launch of their first Salesforce CRM tool version.
The years 2000-2002: The period of 2000-2002 witnessed the emergence of a robust marketing strategy for the Salesforce CRM to market their product with more grip on the latest marketing techniques. Initially, everything revolved around the Siebel protests and the “End of Software” party.
The “anti-software marketing” message clarified that the existing CRM products created hustles in the life of the entire sales workforce. The Salesforce website flashed how the team was working hard day and night to proffer a product, which was:
- Easy to install
- Widely Accessible
The year 2003: Salesforce on every step dropped the hints on how keen they were in perfectionating their CRM product and built in a robust clientele. When their target of the sales crossed the set limits to cover more than one lakh Salesforce users, the firm released an open invitation featuring Dalai Lama. Post its release, it disheartened millions of the people, and ultimately, the co-founder of the Salesforce Mark Benioff had to apologize.
The same year they poured in the concept of the Dreamforce User Conference. The conference was aimed at delivering an introductory speech on the emergence of their new products and their innovation brilliance. The meeting was concluded every year. This was again the masterstroke from the firm in expanding their Salesforce clientele. It resulted in raising the zest in the minds of the curious Salesforce followers.
The year 2004: The year 2004 was when the Salesforce family made the first official announcement of their IPO. It dazzled with a headline indicating that their Company is gratified on receiving fifty-five percent of the appreciation. The IPO success exhibited the following to bag in the account of the Salesforce firm:
- People loved their Cloud Computing initiative
- Salesforce survival in the Dot-com Bubble Bursting
- Continuous Growth
- Successfully, entered the selling products to the community via cloud computing.
The Salesforce to succeeding in the domains of the cloud computing aligned their three products, marketing, and their sales strategies. The value proposition leads the product to strike the heart of million users for a better CRM tool. When compared with the Siebel and SAP counterparts, Salesforce CRM tool appeared to be well-structured and easy to use one.
The Salesforce employed a viral distribution model to bag the high capital efficiency and reinvest in their growth engine. During the period from 2001-2003, the Company witnessed a perfect century figure in it has compounded annual growth rate. The duo benefit of being the user-friendly product and backed by a viral distribution channel, the company grew up from the 2001 revenue of 5.9 million dollars to the 2003 income of 50.9 million dollars, during IPO filing. When compared it with 2004 IPO, the company bagged about ninety-six million dollars in the ARR. It was valued at 1.1 billion dollars.
The Scaling years of 2005-2014:
2005: The year marked the entry of the AppExchange platform. This facilitates the Salesforce customers to generate their applications and sell them to the Salesforce clientele. This paved the way for the users to create a supportive community and audience for their newly developed applications with the excellence of the Salesforce Cloud Computing.
2006: The Salesforce released an on-demand programming language called as Apex. It facilitated the programmers from the third party to work on the Salesforce multi-tenant and shared architecture. Meanwhile, Parker Harris designed Visualforce, which opened the ways of interface generation and to support in building up the buttons, and to embed anything.
2008:Force.com was facilitated with an official platform by Salesforce. It is attributed to be the world’s first platform to function as a service.
What does the platform do?
It allowed the third parties to position their applications on the Salesforce platform. This, in turn, generated revenue for the Salesforce the third-party owners paid its use.
2011: Salesforce repurposed the Jigsaw as the Data.com. Jigsaw is a crowd-sourced data company. Such acquisitions increase the overall revenue of the Salesforce by penetrating deep into the SAAS industries.
2012: Salesforce acquired the Assistly as the Desk.com. Assistly is the social customer service tool. Salesforce had earlier invested when the Assistly was in its embryonic stage. It later took over the Assistly for eighty million dollars in the year 2011. The tool indeed provided an integrated experience for the customers to pull in the data from the CRM tool of the Salesforce.
2013: In the year 2013, Salesforce acquired the Radian 6 platform and repurposed into the Social.com. It allowed the Salesforce customers to integrate the blend of the Social media and the CRM data. It proffered its services on their Marketing Cloud.
2013 also proved to be beneficiary to the Salesforce team as they were blessed with about two million applications being downloaded and installed from their AppExchange platform.Thus, the Salesforce was building up many of the revenue centers. The most prominent amongst those was the CRM products, Social.com, Force.com, and Desk.com.
2015: This year was marked by the Salesforce shift in its product strategies. It shifted from creating products and platforms wherein its competitor can build their business. Slightly now is focused on improving the efficiency of its products. It gave a horizontal as well as the vertical edge to the Salesforce family in the global competition. In 2015, Salesforce launched its CRM for the small business enterprises. The CRM was named as the SalesforceIQ. To counter the SMB markets, the Salesforce acquired and the RelateIQ platform and redesignated it as the SalesforceIQ.
2016: The Salesforce acquired quip. It is a brand, which extends services for the creation of the documents and the spreadsheets. It is a strong competitor of the Microsoft Office and the Google Docs. It also released the Salesforce Einstein, which allowed the Force.com users in building their al-powered applications.
As a result, of the significant acquisitions, there was a gradual increase in the Salesforce Revenue Growth right from the beginning of 2009 to the last financial year of 2017. The Year of Year Growth peaked in 2015.
Salesforce Investments and Acquisition’s strategy to dominate CRM Market:
Salesforce Investments: Salesforce, until now has seventeen robust investors out of which two are the lead investors. The no. of the investments made by the seventeen investor’s accounts to fifteen. The total funding amount of the investor amounts to 64.4 million dollars with four funding rounds. The investor’s names are as follows:
- Stratton Sclavos
- William Hambrecht
- WR Hambrecht
- Halsey Minor
- MF Capital
- Meritech Capital Partners
- Credit Suisse First Boston
- Attractor Investment Management
- Ted Waitt
- Sunbridge Partners
- John Friedenrich
- Igor Sill
- Patrick MacGovern
- Halsey Minor
- Parker Harris
- Dave Moellenhoff
Out of the above, only the Halsey Minor (Series B Salesforce) and Marc Benioff (Series a Salesforce) are the lead Salesforce investors.
- Series A Salesforce had three investments, which accounted for nearly 517K dollars.
- Series B Salesforce had five investments, which accounted for nearly 3.8 million dollars.
- Series C Salesforce had six investments, which accounted for nearly 13.2 million dollars.
- Series D Salesforce had eleven investments, which accounted for nearly 46.4 million dollars.
Salesforce Acquisitions: Over its years of growth, the Salesforce has succeeded in gaining the acquisitions of about fifty-one organizations. To list a few among them are as follows:
- Cloud Craze LLC
- Attic Labs
- Twin Prime
The investment and the acquisition statistics of the SalesForce firm are the paving blocks for the Salesforce firm to dominate the Customer Relationship Management’s Market.
Salesforce bought 51startups to dominate CRM market
To dominate and establish its supremacy over the CRM market, Salesforce brought in fifty-one firms as mentioned below:
|Acquired Organization Name||Announced Date|
|MuleSoft||March 20, 2018|
|CloudCraze LLC||March 13, 2018|
|Attic Labs||Jan 08, 2018|
|YOUR SL||Jan 22, 2016|
|Tempo AL||May 29, 2015|
|Rypple||Dec 15, 2011|
|Golnstant||Jul 09, 2012|
|Heroku||Dec 08, 2010|
|Manymoon||Feb 01, 2011|
|AKTA||Sep 2, 2015|
|Coolan||Jul 21, 2016|
|Kieden||Aug 22, 2006|
|HeyWire||Sep 07, 2016|
|Exact Target||Jun 04, 2013|
|Desk.com||Sep 21, 2011|
|Kerensen||Jul 31, 2015|
|Gravitytank||Sep 30, 2016|
|Jigsaw||April 21, 2010|
|Entropy Soft||Feb 06, 2013|
|Dimdim||Jan 06, 2011|
|EdgeSpring||Jun 07, 2013|
|Twin Prime||Dec 14, 2016|
|MetaMind||April 04, 2016|
|Stypi||May 01, 2012|
|Implisit||May 09, 2012|
|Entropy Soft||Feb 06, 2013|
|EdgeSpring||Jun 7, 2013|
|Coolan||Jul 21, 2016|
|PredictionIO||Feb 19, 2016|
|Sitemasher||May 28, 2010|
|Sequence||Jan 25, 2017|
|Salesforce Buddy Media||Jun 04, 2012|
|Sendia||April 11, 2006|
|Hey wire, a Salesforce Company||Sept 07, 2016|
|Golstant||Jul 09, 2012|
The above are the names of twenty start-up businesses brought in by the Salesforce to dominate and establish its competitive supremacy in the Customer Relationship Management (CRM) market.
Overall Traffic Profile of Salesforce.com
It is evident from the graph that the Salesforce.com is functional in six countries including the United States, Japan, United Kingdom, India, and China. The United States accounts for the highest online visitors bagging the percentage of about 54.9%. The lowest contributions from amongst the six host countries is that of China which accounts for 3.2%. While, the online visitors from that of Japan, United Kingdom, and India have respective percentages of 11.1%, 5.2%, and 4.7%. The highest rate of the visitors from the United States indicates that the Salesforce has proved beneficiary to the natives of United States. It, in turn, has led to raising the zest of others to get an in-depth insight of the Salesforce.com products and services offered. It can also be acclaimed that the Salesforce is yet to reach millions of the users in other prominent countries. It is the primary focus of concern for the Salesforce to look into if they wish to dominate the entire world with their CRM products. The figure below represents the stretch of the visitors of the Salesforce.com.
Top Upstream Sites:
While we just talked about the percentage of visitors from different countries stretched across the globe, it is still interesting to trace the route of the visitors to make their ways to the Salesforce.com. Below is a figure, which indicates the traffic, generated via different social upstream sites.
As clearly stated from the above statistics, the force.com accounts for nearly 16.2% of the unique visits to the Salesforce. The lowest contribution being the Youtube with merely 1.4%. This shows that the force.com has nice intext of the Salesforce from all the perspectives. Thus, Force.com plays a significant role in the revenue being generated by the Salesforce firm. The Salesforce to increase the no. of onlookers and to create more income, needs to work on the marketing strategies on the other social networking sites like Google, Linkedin, Facebook, and Youtube.
Organic Traffic Profile for Salesforce
Now comes the central core of the Salesforce Revenue Market-the SEO Overview. While talking about the SEO overview, the prime importance goes to the keyword usage. To pull in a large quantity of the customers, the B2B businesses optimize their web contents with the SEO techniques. Also, for any company to flourish efficiently, it is necessary to trace its SEO rankings frequently. It will enable you to have an insight into how the social media is contributing towards your business growth via its marketing strategy.
What do you mean by SEO?
The SEO stands for the Search Engine Optimization. It detects the rank of your website over the Google or any other related search engine. It affects the visibility of the site over the Search engine to generate massive traffic to visit its website. One can attribute the SEO to be the Internet Marketing Strategy. It works on the algorithms mechanism, which includes the visitor typing in the desired keyword, the actual keyword database for the particular search, and the databases for most opted search engines.
Optimizing the web content involves the following-The web content can be optimized by using the following four core ideas:
- Content editing
- Addition to the existing content
- Performing an HTML (Hyper Text Markup Language)
- Associated Coding
It is evident from the figure that, the Salesforce has utilized ninety-eight thousand six hundred and sixty-seven organic keywords to generate its web content which is highly SEO optimized.
What do you mean by the Organic Keywords?
The organic keywords are used to pull in quality traffic with the assistance of the SEO factors. To optimize your website, there are specific target sites for the natural keyword inclusion. Organic Keywords helps in raising the ranking of the Company website in the Organic Search. As per the recent statistics worked out by the Salesforce professionals, the Salesforce has used the highest no. of organic keywords in February 2018.
Search Engine Ranking for the Salesforce Website:
With the introduction of the SEO web content, the Search Engine Ranking for the Salesforce was raised up by one hundred and ninety-five thousand within a span of three months. In the initial month of the release of the SEO website, its rank was elevated by one hundred and twenty-nine thousand places. Thus, to raise their rankings on the Search Engines, the Digital Marketing team along with the professionals of the content and SEO’s are continually researching the marking for upgrading its website optimization to rank even more better. It is one of the strategies to get the quality visitors to increase the traffic load of your website and increase their curiosity to invest in their products.
The estimated monthly SEO clicks for the Salesforce has been predicted at 17.1 million. This high no. Of the SEO clicks, in turn, is expected to generate a revenue of 42.2 million dollars. The graph in the figure above shows the increase in the usage of the organic words from the year of 2008 to the current financial year of 2018. The diagram depicts gradient increase in the use of the natural keywords. It started with zero in the year 2008 and gradually increased till latest record of February 2018. It was the same year 2008 when the Salesforce tied up with the force.com to generate organic traffic for its website. In February 2018, Salesforce made the use of approximately ninety-three and a half thousand organic keywords to optimize its site to cause massive traffic of visitors. This will, in turn, generate enormous revenue for the Salesforce and hence would lead to increase in their clientele. Also, as the website traffic increases, it raises the zest of other visitors to invest in the product.
Organic growth history with all the Google algorithm update
What is meant by organic growth?
The organic growth for any business comes from the existing business growth. It is instead of the increase incurred by the new company.
The red line in the graph below indicates the organic growth rate of the Salesforce concerning the Google algorithm update. Since 2011, there have been eight major algorithm updates by the Google. It includes Panda (February 24, 2011), Penguin (April 24, 2012), Hummingbird (August 22, 2013), Pigeon (July 24, 2014-U.S. and December 22, 2014-U.K., Canada, and Australia), Mobile (April 21, 2015), RankBrain (October 26, 2015), Possum (September 01, 2016), Fred (March 08, 2017). As is seen from the graph, during the initial scaling years of the Salesforce, there was a steady increase in its organic growth. Further, it kept on variating with the launch of the new Google algorithms. Before the 2011 =, there were four principles Google algorithms. However, it had no significant contributions to the organic growth of the Salesforce. These algorithms help the B2B companies to raise the traffic to their website.
How they get search engine traffic?
While you answer this question, there are four ways, which can boost the search engine traffic of any B2B business setup. They are as follows:
The foremost is first to write down your title and the content and then find keywords to optimize the same.
What generally we do is we follow the keywords first to optimize our content for the ranking. This should not be the case. Instead, first, the content should be created, and then the whole content must be optimized for the keywords to rank your content with the highest possible rankings. At the same time, it is forbidden to avoid stuffing of the material with the keywords. A keyword stuffed article is always rejected. The search engine to highlight your content to rank it with the best will not accept this.
Optimize the blog posts: the Next important thing is to highlight the blog post for the following:
- Page title
- First Paragraph
- SEO title and Description
- Body Text
- Image Alt
- Interlink the pages
Spying on the contents of your competitors: spying on the contents of your competitors helps you to get a hold of the keyword density, and the tone of the material meant for the targeted audience.
- Add backlinks of high quality to raise your rankings:
If you want to boost the rankings of your content, make use of the high quality of backlinks. For this purpose, you may use the following:
- Guest blogging
- Private Blog network links
- Social Media
Now concerning the above image, it can be said that the Salesforce generates a branded search of nearly one million. When the branded search and the non-branded search are compared, it was observed that the Salesforce played well with the branded search as that of the non-branded search. The branded search for the Salesforce accounted for about 52.04% while that for the non-branded search, it accounted for nearly 47.96 percent which is near to the branded one.
For the branded search, the Salesforce keywords are as indicated in the above image. The utilization volume of the salesforce.com as a branded keyword search is about twenty-seven thousand times as compared to the other branded keywords, which rates low in the usage volume. It indicates that the Salesforce can maximize its cloud computing and CRM tool search traffic by maximally using the salesforce.com keyword. Next, to be in line is the Salesforce com with the usage volume of about twenty-two thousand two hundred only.
How Salesforce organic position is distributed
Paid Traffic Profile for SalesForce:
When you speak about the marketing strategies for any business to flourish, its content and the SEO holds the key positions to rate the Company’s website high and increase its traffic profile.
The five best ways to raise the paid traffic to your company’s website are inclusive of the following:
- Guest Post
- Build your Social Media Audience
- Leverage Influencers
- Use Paid Ads
- Contests and Promotions
Here concerning Salesforce, we shall focus on only the two first essential checkpoints, which are as follows:
Paid traffic based on Google AdWords Desktop traffic
The above graph indicates the paid traffic profile of the Salesforce based on the Google AdWords Desktop site. It suggests the rise in the use of the keywords with the progression over the years. It shows growth and falls in the traffic from January 2008 until January 2018. The Y-axis indicates the number of the keywords whereas the X-axis indicates the yearly tracking of the desktop traffic. Until now, the Salesforce made use of about 22.4 thousand keywords, which in turn generated about seventy-seven thousand traffic. In turn, the seventy-seven thousand of the traffic generated revenue of rupees six hundred and fourteen thousand dollars. The blue line with the dots indicates the traffic recorded for the Salesforce firm throughout its journey in the global competition. Each of the blue dots means the traffic generated by the website every month in that year.
Paid traffic based on Google AdWords Mobile traffic
The above graph indicates the position distribution trend graph for the Salesforce based on the Google AdWords Mobile Traffic. The X-axis represents the half-yearly tracking records of the Mobile traffic while the Y-axis indicates the keywords used in the end. The half-year has been calculated from the July of the current year to the January of the succeeding year. It can be seen from the graph that the Salesforce has utilized two thousand and six hundred keywords to obtain mobile traffic of fifty-six thousand and six hundred. The traffic, in turn, generated three hundred and eighty-four-dollar revenue for the company.
Thus, from the above two graphs, it can be inferred that the Google Ad Words Mobile traffic required a comparatively lower density of the keywords to generate almost half the revenue cost as that produced by the Desktop Traffic.
Top Organic Competitor for Salesforce.com
Today, the Salesforce tops the table for the CRM service providers. In spite of the Salesforce position in the CRM markets, there are many other rival companies to compete with the Salesforce globally.
How do the other companies compete with the Salesforce?
After Salesforce introduced its cloud computing system, many of the firms in the global competition mimicked the technology and gave a bit of their unique tinge to launch the product in the worldwide market. Thus today, for the Salesforce there are many other rival companies all set to compete in the market for CRM products.
What are the differential factors between the CRM products rendered by the Salesforce and other companies?
When talked about the differences between the CRM products offered by the Salesforce and other companies, the primary focus lies in the following:
- Pricing of the Salesforce and other company products
- Variation in the features of the Salesforce and Other companies.
- The support plans extended by the other companies instead of the Salesforce.
Let us find out who are the primary organic competitors of the Salesforce firm.
While the Salesforce is reaching new heights every day with its cloud computing, some of the top organic competitors for the Salesforce in the global market are highlighted here:
- Microsoft: The Microsoft-based user interface generates an environment, which is familiar to the billion users across the world. The cost of the CRM product from the Microsoft is about sixty-five dollars for the pro version.
- Zoho CRM: It is a part of Zoho Office Suite and hence goes hand in hand with the other applications from the Zoho. There are three free licenses for the Zoho Freemium models. The price range for the Freemium models ranges from the standard twelve dollars to enterprise thirty-five dollars.
Irrespective of the two premiums organic competitors of the Salesforce in the global competition, there are other organic competitors to compete robustly with the Salesforce for the CRM products.
The other top eight organic competitors include the following:
- Sugar CRM
- Zen desk
Though diverse organic competitors exist, the Salesforce has the honor to thrive hard in the competition and attain triumph. It has the upper hand of being delivered through the cloud computing. It nullifies the money input into the actual market.
As it can be visualized from the below graph, about two thousand four hundred and ninety-two words have been divided between Salesforce and two of its major organic competitors- The Hubspot.com and the Superoffice.com. The significant share of the keywords is from the Hubspot, followed by the Salesforce and then the Super Office in the queue. The sharing of keywords facilitates the conglomeration unit of the three firms to be ranked to the higher order in the Search Engine.
The most important aspect of the sharing keywords is that the minimum keyword density is maintained amongst the three domains. It helps in collaborate growth of all the three areas
Each of the Hubspot, Super Office, and the Salesforce has been highlighted with different colors for the clarity of domain keywords sharing. The overlapping section formed because of the union of the three circular representatives of the Hubspot, Super Office, and the Salesforce indicates the sharing of keywords between the three robust domains in the field of CRM services.
Inbound Link Profile of Salesforce.com
Below picture indicates the inbound link profile of the Salesforce. As from the image itself, the page link metrics have been recently generated. It is just 533 within a stretch of sixty days. Salesforce until now has succeeded in establishing about ten thousand six hundred and twenty-eight root domains. It has more than two hundred and forty-one thousand links.
4 Growth Engine driving Salesforce to $20billion race
The Salesforce has succeeded in gaining ten-billion-dollar revenue in the current fiscal year. The co-founder of the Salesforce, Marc Benioff has laid down the four Growth Engine driving Salesforce to twenty-billion-dollars in the upcoming years. According to him, the four-growth engine driving Salesforce to the predicted target of the twenty-billion-dollar race are inclusive of the following:
- Vertical Industries: With the view of setting the next twenty-million-dollar milestone, Benioff turned up and down from the public sector to the retail industry. Also, he researched about the new inclusion in the market as “Wealth Cloud.” Wealth Cloud is meant for the wealth management services. At last, he included a robust team of Vertical Industries. The team is backed with a dynamic proficiency in the domains of the power of the applications and the sales sections.
- Expanded Suite of Applications: With the tie-up between the Salesforce and the Expanded Suite of Applications, the bridging walls of the sales, service and marketing sectors between the two firms have gone down. Now the coalition will provide an opportunity to exhibit a 360-degree view of the Service Cloud and the Marketing Cloud. It will proffer the customers with the system of the records, the operation of the engagements, and method of intelligence.
- The focus of the CEO on the Digital Transformation: The co-founder of the Salesforce, Mark Benioff believes that the two core ideas of customer success and customer values are the drivers of the firm to the next horizons of success.
Block justifies the reason for the transactional undertakings of the businesses and establishing the relationships with other firms. According to him, The Chief Executive Officers of the companies like Salesforce are forward-thinking individuals. The CEO believes that the company has an imperative to swiftly grow once it steps into the world of Digital Marketing.
- Artificial Intelligence: Artificial intelligence is becoming a mainstream nowadays. It is no longer to wait to see the Artificial intelligence becoming the centerpiece of all the applications in the future.
Benioff quoted on the Artificial Intelligence, “AI is the next platform—all future applications and all future capabilities for all companies will be built on AI. Moreover, I can tell you that I do believe that Salesforce’s enhanced performance has been greatly attributable to our ability to have Einstein on board and as part of our team.”
The above four points of rationale come from the CEO brains of the Marc Benioff and the Keith Block. Keith is the President of the Salesforce firm. Thus it provides us an insight into why the Salesforce’s ongoing hypergrowth depends on the above four factors.
It would be an awe-winning moment for the duo Marc Benioff and the Keith Block if their four suggested growth engines will drive the Salesforce to attain triumph in the twenty-billion dollar race.
Salesforce Twitter marketing strategy:
As social media is indeed a potent tool to aid the marketing strategy of the B2B companies, Twitter is no longer left behind in the race to share its contributions to the progress of the Salesforce.
The above is a snap of the official tweeter account of the Salesforce firm. It is precisely seen that Salesforce has tweeted about its cloud computing products and services it introduces every moment. The no. of such tweets turns out to be 54.3 thousand tweets. They have a huge fan following of 431 thousand, which might have had a hands on the service extended by the company. As the fan following increases, it eventually increases the traffic to your webpage. The more you get the fans following you, the more robust will be your web page and will rank higher in the search engine. This significant figure of 431 fan followers indicates that Salesforce has an upper edge in the Marketing Strategy on Twitter.
SalesForceYoutube marketing strategy
YouTube the next social media to reach millions of people across the world. It connects people from different regions. It is one of the most critical platforms, which serves the purpose of the Marketing strategy for the B2B companies. Currently, the Salesforce has about ninety-eight thousand one hundred and seventy-three subscribers on its YouTube platform. The first video on the Salesforce Homepage has received two lakh ninety-two thousand eight hundred and forty views. The Youtube has facilitated the users with the videos from Salesforce, which demonstrates the in-house working conditions and the products rendered by the Salesforce.
What are the other video channels, which facilitate the SAAS products of the Salesforce?
Well, let us drive you through the video channels gallery of the Salesforce company. They are as follows:
- Dream force Video: This video channel of the Salesforce has about forty-seven thousand four hundred and sixty-one subscribers.
- Salesforce Sales Cloud: This video channel has sixteen thousand seven hundred and seventeen followers.
- Service Cloud Video: The no. of the subscribers here is seven thousand one hundred and thirty-eight.
- Salesforce Marketing Cloud: More than twenty thousand views
- Salesforce Commerce Cloud: One thousand three hundred and seventy-five subscribers.
- Salesforce Platform: One thousand four hundred and fifty-two subscribers.
- Community Cloud: Six thousand seven hundred and seventy-three subscribers
- Salesforce Releases: It has five thousand and sixty-six subscribers.
- Salesforce Developers: It has twenty thousand one hundred and fifty-seven subscribers.
- AppExchange: App Exchange platform has got one thousand eight hundred and sixty-eight subscribers.
All the video mentioned above channels, including the Youtube, provides the users with an insight into how the Salesforce functions and what are the services it proffers to the users. For the nascent B2B businesses, the Salesforce has included the videos about the basics of the Customer Relationship Management. Majorly, the Salesforce videos are sub-branched into the following playlists:
What is CRM?
What is new at the Salesforce?
Salesforce Product Overviews
Sales Cloud Product Demos
Service Cloud Product Demos
Marketing Cloud Product Demos
How to’s Salesforce Series
Salesforce World Tour New York Broadcast
Thus, from the above playlist, it can be attributed that the Salesforce has generated a robust video channel backup as a part of its marketing strategy. It guides the users through every step of a B2B cloud computing system and the Customer Relationship Management. The videos promoted by the Salesforce across this platform are informative and hence can drain the quality customers.
SalesForce Facebook marketing:
When it comes to the marketing strategy, Facebook is no longer an exception to the list. Today almost every next individual is connected to the platform of the facebook. In such a situation, Facebook proves to be a significant source of the marketing strategy for the businesses. All you need to do is, get a notepad and identify the checkpoints, which direct you to maximize your business requirements and to bag enormous success and note it down.
Some of the strategies employable while marketing your business over the Facebook platform should be inclusive of the following:
- Your Facebook goals should be pre-determined: Some of the common goals of the Facebook as a marketing platform for the B2B businesses are as follows:
- To increase the quality of your business sales
- To add-up additional values to your organization
- Applying the social media monitoring tools
- Recruitment on an efficient basis
- Smarter growth objectives
Your facebook demographics needed to be studied: The primary key to the marketing strategy is the demographics. Demographics aids to target you the right audience for your business feeds. It is indeed essential to keep an abreast of the latest demographics as it continuously changes with the time. Some of the demographic checkpoints include the following:
Age and gender
Location and Income
It is necessary to choose and schedule your business content before appearing on the Facebook: Facebook lends its user businesses to make the best use of the platform with stories, Facebook lives, facebook images, facebook video posts and so on. All these add-on features impart beneficiary to the brand content strategy. All you need to do is to generate a business profile for your business on the Facebook. Whatever content you choose to be the soul of your business strategy, should be highly compelling, and targeted with the right tone at the right audience. Some of the common types of the facebook contents include the following:
- Facebook Live
- Facebook Stories
- Optimize your Facebook AD strategy: The Facebook to date has more than four million of the advertisers. Any business using the Facebook AD as a medium to propel its company should focus on two primary things: 1. Your Facebook Ad must be cost-effective and 2. It n=must be relevant to what your business deals want to proffer.
Even your AD content should be appropriate: To make your AD more appealing, design your AD content with the following key factors:
Not only this, your Facebook Ad content should be fresh enough. It should be live and appealing despite being dull and sluggish.
In addition to the above, many other things make the facebook as a robust marketing strategy if utilized correctly. Likewise, the Salesforce benefited from the Facebook by using it as a reliable marketing tool. Today, the Salesforce has about six lakh ninety thousand eight hundred and sixty followers. This is an astonishing figure, which the Salesforce has managed to reach. It means the Salesforce family has well acquainted their content as per the Facebook marketing strategy. Also, out of all the three social media platforms discussed above, Facebook has been able to drag a quality pool of the audience towards the Salesforce firm to invest in their product.
Key Takeaways from SalesForce’s 10Billion-Dollar Success:
When you talk about the whole Salesforce business key takeaway points the prime factor that clicks the mind is the innovation genius of the co-founders of Salesforce to come with a cloud-computing platform for the software.
While the Salesforce initially struggled to establish its CRM market, the strategies it adapted were merely stellar, and awe is winning. The insight into the entire evolutionary phases of the Salesforce firm comes up with the following five future marketing trends for any B2B business to establish and prove its robust existence.
The five trends are enlisted as follows:
- Contextual Marketing Future: The advertisement is meant to distract the customers form the actual reality. When in spite of focusing on the advertising content and appearance, if your business focuses more on the contextual marketing, it will increase its longevity and raise the search traffic. The best example for the contextual marketing future is the Facebook. The moment you log in to the Facebook homepage, there are posts waiting for you to log in. However, the algorithms of the Facebook are so designed that it allows only the relevant posts to be visible to you. Such posts are said to be the contextual posts.
- Your purpose for the marketing defines your future marketing strategy: It is rightly said that if you have a goal behind something you will look towards its accomplishment. For example, marketing the product with a defined purpose has helped the Salesforce to target the right audience with the right tone. The right tone for the right audience has alleviated the Cotopaxi from the pool of diverse competitors in the SAAS software global competition. Because of the acquainting the marketing strategy with the right tone, it has been able to generate ten billion thousand dollars from the cloud computing and the CRM tool business within a mere span of one fiscal year.
- The future of the public relations: The factor of the public relations has always maximized the future advancement in the growth of the Salesforce. The growing traffic of the Salesforce stretched over the frontiers of Facebook, twitter, youtube and other video channels have raised the circle of clientele for the SAAS, cloud computing and the CRM products rendered by the Salesforce firm.
- Maximum Future of the Marketing Essential: Now the future will be that of the contextual experiences. To create similar ideas, Salesforce has a platform similar to the Digital Ocean. The future of the marketing essentials lies in the superficially connected networks of the applications, tools and the data. Shortly, it will mask and ultimately exceed the concept of the marketing automation.
- Chatboats: the chat boats are beneficial for the marketing automation version 2.0.
The Salesforce firm has achieved what it aimed for. Right from gaining hold of about seventeen investors and acquisitions about fifty-one companies, the Salesforce has fiercely fought its global battle. The innovation of the cloud computing which was not even dreamt of before was possible through the inputs from the Salesforce team. The cloud computing has simplified and streamlined majority of the software flaws faced by the B2B companies in their business management. The CRM products are only available via the cloud computing process. Like other CRM product raising companies, Salesforce does not target every different audience it comes across in the global competition. It specifically targets the financial services, life sciences, healthcare units, manufacturing units and the related firms. Its client relationship management is extremely robust and keeps on increasing and encircling more clients day by day. The CRM products are high-tech, designed, and marketed keeping in mind the targeted audience. The social media integration and usage as a marketing tool is justified by each strategy the Salesforce brains employed.
It is their sheer dedication that whatever target they set for themselves for the next financial year, they exceed them with the collective efforts. It is the appropriate concept visualization, targeting the right audience with the right tone, exploiting every possible of the strategy of the social platforms with the use of the proper content and the digital marketing features have raised the standard of the Salesforce in the global CRM market. The market analysis of the Salesforce team is their strongest point, which outshines the big names of Microsoft, Oracle, Hub spot and the related names of the CRM market. The perfect strategy of market analysis backed by the concept visualization and finally the Midas touch of the IT professional is what has elevated the Salesforce to its present position. It deserves to stand where it stands now.